Branding & Logo Design
Stonewater
Project Details
We collaborated with Stonewater to design a new logo that reflects their mission and values. The goal was to craft a visual mark that captures their unique story and stands strongly differentiated against their competitors.
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Branding & Logo Design - Our team specializes in brand design and growth-oriented positioning through establishing naming systems, voice, messaging, logos, color, type, art direction & brand guidelines that align with our client’s long-term business goals. We develop frameworks, tools, design systems, and guidelines that enable seamless brand expression.
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Discovery & Research
We began by conducting in-depth consultations with Stonewater to understand their mission, values, and aspirations. Extensive market research and competitive analysis provided insight into industry trends and differentiation opportunities for the logo design.
Concept Development
Using the insights gained, we explored multiple design directions. Our team presented three initial concepts, each reflecting a unique facet of Stonewater’s brand identity.
Refinement & Collaboration
After gathering feedback, we refined the selected concept, paying close attention to typography, color palette, and scalability. Collaboration with our client ensured the final design met their vision and functional needs.
